TheAnthroGuys returned to Entrep 81 with good news: We found that many students got the idea we were trying to describe.

We have included below how the assignments were graded but the the main point is that this is NOT rocket science. Rather , it’s social science!  Applied systematically, humans’ natural observational skills can notice things that are typically ignored.  With some analysis, suggestions can be made to improve lives, products, profit margins, whatever.

It is importnat to note that the similarities between anthropologists and entrepreneurs are numerous. The table below illustrates this point:

Anthropologists   Entrepreneurs Application
Trained to think holistically Intuitively holistic visionary, iconoclastic
Take an evolutionary approach Forward-looking know future demands
Seek the insider perspective Intuitively know consumers wants know when something will have value to others
Trained to be inductive Intuitively inductive keen observers, see openings

For those wishing to continue on this path, you have the opportunity to take our ethnographic methods class (Anth 111, Delcore & Mullooly) in place of ENTR 151 in the Fall 2012 semester.

Fall 2012 Anth 111 will be offered on Tuesdays 6-9pm.

If you have further questions about the assignment or the course, feel free to contact us at:  jmullooly@csufrenso.edu

Note; the following table was used to evaluate your assignments.

Ethnographic Opportunity Analysis Assignment Rubric (Mullooly & Delcore)

Observation

Analysis

Suggestion

4

Accomplished

(18-20*)

Solid evidence of a period of observation provided. Sufficient details were included to clearly illustrate the problem under investigation. Clear, concise description of the observed problem. The report illustrates a keen understanding of the problem. New, clever suggestion for a product or service that directly solves the problem.  The solution is novel for the context and sounds practical in terms of resources.

3

Competent

(16-17)

Some evidence of a period of observation provided. The problem under investigation is evident. Concise description of the observed problem. The report illustrates an understanding of the problem. Clever suggestion for a product or service that solves the problem.  The solution is novel for the context but impractical.

2

Satisfactory

(14-15)

Some evidence of an recent observation provided. The problem under investigation is not evident. Some evidence of an understanding of the observed problem is provided. The product or service suggestions is not new or does not solve the problem defined or is highly impractical.

1

not Satisfactory

(12-13)

Little to no evidence of a recent observation done for this project. Little evidence of analysis or of a problem is provided. Little evidence of a novel or practical suggestion.
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