IMG_0286This afternoon TheAnthroGuys are giving a presentation about our core competency: Analytic Induction.  Our objective is to introduce entrepreneurship students to Analytic Induction in search of opportunities to “add value“.

We will be in a lecture hall of entrepreneurship students at Fresno State.  Incidentally, the name of the lecture hall is, “Pete P Peters”.  As I often tell students of ethnography, reality is usually far more interesting than fiction once you start actually noticing it.

Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

Our presentation can be found here: Ethnographic (Inductive) Opportunity Analysis.

Other helpful guides include:

-Read: “Can’t You Just Ask People?” (Delcore)

-Watch: Parc’s use of these techniques.

-Define: The notion of “workarounds”

-Define: Ethnography

In a few weeks, we will return to their class to continue this discussion.  Our hope is that some – if not all – of these students will see the value of this skill set and in so doing, realize that “thinking out of the box” can be learned.